In the last decade, Pay-TV operators have added telecoms services to their portfolio just as Telcos have added content services to theirs, creating competitive multi-play markets throughout the world. This White Paper explains how the Smart Home can become a new differentiating service for operators to stay competitive. It explains what the Smart Home actually is for the end user and divides the potential markets it can serve into four clear segments. After determining what the drivers will be for this new emerging market it explains in detail what role services providers can play in it.