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IP&TV World Forum 2012 preview

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If last years theme was OTT (after a Multi-Screen show in 2010), how are we going to put 2012 into a nice neat box?
I'll gamble on the 2012 theme being something like "IPTV is dead long live OTT!"
I doubt the never-ending rumor mill on AppleTV will have an impact yet in 2012, so Apple Google & Microsoft will wait for 2013 to be main themes...
Back to the present: see you here in a few weeks to find out if I was right for 2012 at least.

 

2012 is set to be a very full and well attended event judging by the number of people I know that will  be there. The conference tracks have become so dense that you need a day to study the program before deciding where to go. I'll just play it by ear on the day. The number of companies to see on the exhibition floor is so big anyway, that I might not be able to attend much.

 

IPTV has grown into a big show so there are getting to be more parties and extra add-on events.

I’ll be going to the 
Verimatrix "English Breakfast" on the first day which has a mini-conference on advanced video deployment (but at least I admit it it’s the English sausages that attract me).

Mariner Partner are a Canadian IPTV quality-monitoring specialist. They have a drinks party just after the first day, this year I won’t need to gate-crash as I was actually invited.

The Red Bull event later in the evening will probably be packed as usual and I’ve only got one of the tickets that are valid “until capacity is reached”, so maybe not…

On day two Irdeto is hosting a morning OTT strategy event. But I probably won’t make that one, not least because they didn’t invite me )-:

Of course day two wraps up with the glitzy prizes, this year at the London Film Museum. I went to the first 3 events as a judge, but there’s no way I will fork out £300 needed when you don’t have an invite.

I’m sure there are many more events but that’s what I’ve spotted so far.

 

From the list of speakers and potential prize-winners, it is clear that there will be plenty of Operators in London.

I’ll be looking to catch up with some news from Malaysia Telecom that are one of the first Huawei IPTV customers outside of China.

There’s a wrath of interesting people from Orange so I’ll be looking to get the latest form some ex-colleagues there. Also from France, I’ll try to catch up with Bouygues Telecom, which has had an amazing success story as a mobile challenger getting towards a million subs in three years. 
Swisscom is one of the European Telcos that is still happy with the Microsoft’s IPTV solution
 so I’ll tray and get some of the story there.

Paul Berriman, the veteran CTO of PCCW who launched one of the worlds first IPTV deployments in Hong Kong

 will be there too and it's a while since I've caught up with him.

From the trade floor my selection of vendors whose product demos I want to see include:

  • Whoever has cool Android boxes to show (Echostar who impressed in last year don't seem to be present).
  • Then Harmonic & Envivio to try and really understand how they differ.
  • Rovi, to actually see the demos of what I’ve been talking about for a while.
  • Then there is
 Siemens, where I want to see how their video flicking solution has fared in the market.
  • Zappware is a middleware alternative to NDS & Nagra. As I missed the later two at IBC I’ll try to see those demos that everyone was raving about in 2011.
  • Red Bee have acquired TV Genius since last year so I’ll try and find out how that’s going. There is also a new kid on the block from what I gather with Shazam moving into TV recommendation also.
  • I haven’t been to see Cisco in a while and they seem to have their house in order with Videoscape now so I’ll try and get an update on that too.
  • Ineoquest were talking a lot about ABR for OTT last year, before any of the other monitoring companies and I’d like to learn if they’ve had any success with that (as usual I, then you, will have to read between the lines because they won’t actually say directly).
  • I need an update on the chip maker's roadmap and ambitions in the STB space so I’ll be visiting one or more of Intel, Sigma Designs & / or STM.
  • I suppose you can’t blog on an event like this without talking to some of the connected TV app developers like WizzTivi.
  • The OTT market is already showing some results in the diaspora market so I’ll also catch up with Live Asia TV if possible.
  • Finally I’m due for an update on what SoftAtHome are doing.

I have some catching up, discovering to do with people that will be there without a booth. I hope to meet MediaMelon a US based CDN supplier specialized in OTT and my friends from 3 Vision, thebrainbehind, MediaTVCom, OnCubed, AppMarket.tv, etc.

Now I need to go to sleep for a couple of days, to charge up the batteries so I will actually be able to get through at least some of that  ... report coming soon.

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Society and TV, back to square one with Social TV

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This post first appeared on Appmarket.tv

Nothing stays new in the nascent space of TV and online convergence. So aren’t you a bit surprised that “Social TV” is still a cool buzzword despite having been around for a few years already? Let me suggest in five steps why the term isn’t stale already by delving a bit deeper into the relationship between TV and Society. The strength and depth of that bond is one possible explanation of the buzzword’s longevity.

 

Humanity has always used media for interaction

From the dawn of mankind until the XVIth century

Tribes or clans gathered in caves around a fire in the stone ages. We know that they had paintings on the walls, so there has been media to share and react to in a group about just about as far back as we go as a human race. Our more recent western memory contains things like evening reunions around a fire in a village hall. The absence of any formal media exchange outside of the close nit communities created a strong sense of belonging.

The emergence of Mass media

From Guttenberg until TV

The printing press was the first mass media and brought around radical changes in society. It enabled both knowledge with education and propaganda with mass control. Mass media, even before TV had an “atomisation” effect on society as individuals could identify with groups outside of their local community. From a societal perspective mass media kept its Jekyll and Hyde aspect with the arrival of motion pictures and radio. The dark side is illustrated with Hitler’s rise to power relying on the control of media. The “Hypodermic” theory of media states that you an only “inject” an ideology into the masses if individual are “atomised” enough to be open to such influence.

Village hall evening reunion RIP

At last something to talk about at the coffee machine

From the 60s until the 90s

I remember in the 70’s hearing how TV had disrupted evening gatherings in small communities and what a bad influence it was therefore having on social cohesion. The child I was understood that societies were going to breakup because we were spending less & less time communing together.

I kind of got the point as a kid, but always had a niggling feeling that it was just the older generation scared of change. Getting together with friends to talk about the movie we’d all seen the night before seemed to have a much greater cohesive effect than any boring village gathering I imagined. In offices there were decades of coffee machine chatter about what aired the previous night – one decade alone for Dallas and in the nineties millions discussed who had killed Laura Palmer in Twin Peaks.

The great fragmentation

From the 90s until now

The first cable networks with their ever-growing channel line-ups only lessened this effect gradually. It was just the audiences in developed markets that started to fragment, but they still fell into pretty huge clusters.

 

Until the 90s, the market-leading channel in many countries (except the US) used to have over 50% viewership. It had been that way for decades. Then in one short decade they mostly went from the ~40% mark to something more like 20%. Although the cake has gotten much bigger, their share is so much smaller so that there is no clear market leader in many markets.

The fragmentation process only really speeded up and created small fragments when new technologies like IP enabled distribution to smaller audiences from a business and technology perspective.

Back the future in a virtual village hall or around a cave painting

From now onwards

I used to be a Social TV sceptic until the power of the second screen dawned on me during Six Degrees’  2010 Social Media show where I first met industry luminaries like Tom McDonnell & Richard Kastelein. Since then, dozens of start-ups have hit the news and kept the buzz going. Yes, indeed there must be hundreds where the dozens come from. Zeebox is a recent example from the UK. It is based on companion screen Social media and currently enjoying the peak of its hype phase. After Channel 4, then Sky signed deals with Zeebox, it looks like there is something behind the hype already.

 

So we’re back to square one, with people getting together in the virtual village hall out in a rural community to share an experience and talk about it. Off the cuff, Social TV has as many similarities with pre-TV society as it does differences.

Similarities include: both are about sharing a media experience, then they both include discussion, exchange and even fighting about that experience. Both Social TV and village reunions are also where decisions are made on what the next show or story will be i.e. recommendation and finally they both require a common set of cultural values to function, i.e. a common language.

 

The new business models and monetization opportunities may be all-important for our industry, but they have no social impact and so don’t count as a difference.

The real societal differences stem from the virtual aspect of Social TV. Village halls are brick and mortar just as a cave is rock in a specific location. Social TV is about virtual communities. Social TV brings scalability. Scalability down as you can find at least one person somewhere to share your ultra-niche content experience with as well as scalability up where the virtual cave can expand to accommodate every Manchester fan in the world.

 

There is still a vestige of the old world in IP geo-blocking that limits the access to some services to people from certain countries, but its only a mater of time before geographic limitations vanish altogether.

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Once the dust of Social TV hype settles, content recommendation will be changed forever.

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This is a discussion I had recently with my friend Nicolas Bry on how social media impacting the content recommendation space.

  1. Hi Ben, you’re a specialist in the field of Content Discovery, and you're currently updating a “recommendation engine” study, tell us more about it: where does the need for recommendation come from?

Together with my colleague Sebastian Becker from thebrainbehind and David Gillies, we are putting together an updated guide for operators, to speed up their RFI/RFP processes. It’s all hush hush until it comes out, but anyone interested can always keep an eye here.

The traditional reason that we have been grappling with for years is the content explosion, but a newer challenge is brought by companion screens, multiscreen or the TV-Anywhere user experience, which is linked to the emerging social TV phenomenon that you are working on. As always, challenge also means opportunity.

But back to the Content Explosion first. It has been with us for well over a decade, at least since the “long tail” became a challenge and an incredible opportunity. It’s no longer newsworthy to note that almost all of iTunes’s millions of items have been sold at least once, or that Amazon’s critical mass of both catalogue and users enable it, unlike brick & mortar shops, to make a significant proportion of revenue from back-catalogue. But when you now look at Netflix’s catalogue on a TV in the US, or for example the Orange VoD store in France, you can only state the obvious: there’s just so much to choose from that the traditional TV navigation paradigms don’t deliver a satisfying user experience anymore (if they ever did). And if you could fix the issue within your walled garden, the OTT offerings will just shift the goal posts again.

For many user situations the goal may simply be to filter out enough of the stuff viewers don’t want, leaving them with a simpler choice.

The biggest remaining challenge for the traditional approach to recommendation is in knowing who is actually in front of the TV. User logon systems just don’t work in a sitting room TV environment. This is where the companion screen may come and save the day for recommendation vendors.

The recommendation challenge changed along with TV usage. Finding what to watch on a tablet in your lap is a different problem to finding something using a gesture based UI on a games console when with friends or on a smartphone in the train. Users are in a different state of mind, with very different interfaces, yet the TV-Everywhere operator has to provide some form of content recommendation consistency. So the recommendation problem is now even more an integral part of the user experience and EPG challenge. It can no longer be treated as a separate feature with a “click here to see our recommendations” button.

But Nicolas, as you like numbers here are seven strong reasons for an operator to introduce a recommendation engine.

1)     Breaking through the clutter: Assort endless information to choose from on TV screen,

2)     Revenue up: Increase usage by having users watch more content instead of browsing,

3)     Churn down: subscribers that get what they want faster will be happier,

4)     New customers: nothing beets a demo at the neighbor’s house,

5)     New revenue streams: some content that was gathering dust is valuable if it can be targeted to the right users,

6)     Serving all screens: Recommendation offers a good opportunity to provide consistency across multiple devices where the user’s context is different,

7)     First mover advantage: we are still early enough in the recommendation game and there are some innovations available that will let any operator with the vision and boldness to really differentiate.

  1. How can recommendation engines best fulfill these needs?

Content recommendation solutions are usually classified with technical criteria depending on how they work under the hood. Without going into the details these include approaches like Semantic Analysis, where the recommendation engine uses the information contained in the content metadata to create clusters of similar or related programs. Collaborative Filtering is the technique Amazon has made commonplace with the “people who like what you like also like this” feature. Other distinguishing features include a declarative approach where the recommendation system uses information that the viewer gave willingly, i.e. “I like action thrillers & sport but I don’t like romantic comedy”. One of the trickier technique to implement in an IPTV setup is Behavior Analysis, where the system learn what you like more from what you actually watch than from what you say you like.

But the most important success or failure criteria are in how the end-solution is integrated so that it:

  • is seamlessly and non-obtrusively part of the user experience, without users having to go to special recommendation pages,
  • simply exploits the available metadata properly before doing anything too sophisticated,
  • fully exploits all available user data (this is usually an OSS/BSS challenge),
  • interacts with other systems like the “Social TV Intelligence” you are working on,
  • is transparent enough for users to understand why a recommendation is made to them,
  • adapts to the screen being used,
  • is flexible so operators can influence the system to promote content with better margins, or for which they have already paid a minimum guaranty

Note that interacting with OTT and open information sources seems very attractive, but may not apply in all situations. TV usage scenarios always retain some lean back elements, even if a lean forward experience is less rare. Viewers welcoming technology under the hood to simplify navigation won’t necessarily welcome a detailed Wikipedia page to help them choose what movie to watch. Indeed as we said earlier, one of the main reasons for being of recommendation was information overload, so be weary of presenting more information to viewers.

  1. Nicolas, you've designed a "social TV intelligence" engine, Blended TV; could you introduce us to this market?

Social TV is digital interaction between people about television content or their digital interaction with that content, as defined by Futurescape.TV.

In my opinion, Social TV covers 3 main domains:

  • Firstly is the domain of Content discovery where the EPG is enhanced with Internet information web sites, and social recommendations through Twitter feed and Facebook. Social reviews nurture social curation ("Social TV essentially makes everyone a curator"), empowering viewers to filter and voice their opinions, and then to participate.
  • Secondly there is Participative TV where viewers interact with the program for voting, betting, polling, playing, converse with characters and TV presenter, Live Tweet or Facebook chat, and buy things related to the program.
  • Finally the domain of Device and cloud control is where you enable channel flicking from a smart phone, flinging stored or bookmarked content around the home, or the world, one-click options to bookmark or save shows to cloud storage (universal queue).

Social TV corresponds as well to the emergence of the Companion App on smart phone & tablets, making all the connections, discovery, participation, control and giving access to all sorts of TV viewing as well: "broadcast" TV, VoD, catch up, and streaming media.

Smart phones and tablets are called the second screen in this context. A second screen brings many benefits: it is convenient (“big picture on TV, Facebook on second screen”), intuitive, frictionless, personal, and of vital importance to many operators, it is already paid for and can be monetized!

While Social TV meets high usage growth, competition is fierce: more than "50 apps currently socialize your TV"!

Once the dust of Social TV hype settles, content recommendation will be changed forever

IV Nicolas, to design your "social TV intelligence" engine, called Blended TV, where did you look for innovative inspiration?

We laid our design on 3 pillars: belief, metaphor, and model following Prof. Nonaka’s framework.

  • Belief = our starting point was the belief that there is great value in social conversations around TV, but that this value is difficult to capture with the tools available to us, especially for non frequent users. Our idea was to filter out the noise so as to enable content discovery in real-time, by providing TV buzz and clean content trends, in-depth conversations related to a program, social TV computed data and metrics.
  • Metaphor = Our metaphor was that of a filter, or a funnel.
  • Model = from the outset, we based our approach on collaborative design. Rather than completing an end-user application, we focus our innovation endeavor on a social TV component, an underlying enabling technology, which could be embedded in various end-user applications and devices, letting others make value out of our data and build services on top of our platform through an API.

This component, called Blended TV is a semantic engine scanning social conversations, harnessing comments and filtering them. It was developed within an open innovation  framework: we partnered with a social media intelligence specialist called Mesagraph and benefited from the precious overview of designer Jean-Louis Frechin from NoDesign. We also cooperated with Social TV consultants (Thibault Celier @kindoftv, Marc-Emmanuel Foucart), harnessed accurate insights  (@gip89, @advid, @laouffir) and leveraged on HTML5 and interactive video skills from Djingle.


Our bet starts to win-back: developed in very short time, Blended TV is currently used or in the process of being used by various applications within Orange (Orange Sports web portal, Rendez-Vous TV / Le Mag TV companion app, Roland Garros app, Orange France web portal), and outside Orange (Broadcasters, TV metrics provider, TV guide).

V Nicolas, why is there so much buzz about the rise of Social TV?

Social TV challenges the paradigm of  TV ratings:

  • Nielsen has analyzed the relationship between social media buzz and TV ratings. It has shown "significant relationship throughout a TV show’s season among all age groups, with the strongest correlation among younger demos (people aged 12-17 and 18-34), and a slightly stronger overall correlation for women compared to men".

  • Social media is a great measure of audience engagement, viewers engaging to become content ambassadors on online media, before, during, and after the show is aired; "in particular, 27-33 year-old women on Facebook are the most active sharers, and drive the highest conversion rates"!
  • Social recommendations encourage interactivity, meaning stickiness to a program, and provide strong user behavior data, that can further processed to target users for advertising purpose and specific offerings.

Some predict an even stronger impact, amending the story telling:

Viewers’ engagement around TV shows will become so massive that it will start undermining the current ways of creating shows and become the main driver for new TV content" claims Anne-Marie Roussel, expert in Social TV at Sharp in Silicon Valley.

It's a major issue for broadcasters and networks. “The future isn’t either traditional or digital: it’s a feedback loop between the two. Television fans want to get involved and be counted. It’s how creative we are in engaging those fans – and keeping them connected – that will determine how potent and profitable we will be in the future.” says Kevin Reilly, President of Entertainment, Fox Broadcasting.

"Content will then be created with social interaction in mind", adds Anne-Marie, "the audience will be able to interact with the storyline". Voting online for some game shows, and affecting the outcome of the show is just a start: welcome to the era of Transmedia!

VI Is to possible to merge recommendations from dedicated engines and social media? What is the challenge to meet success from a customer point of view?

Nicolas: the main challenge and the main objective of this endeavor remain relevancy and simplicity.

Mixing engine-based and social-media recommendation should bring the best of both worlds to end-users. But we’ll have to respect the specific cultures of each world to provide a straightforward and accurate suggestion.

Furthermore, consumers use a variety of sources to discover what’s personally relevant. Richard Edelman distinguishes 4 main spheres in “Media Cloverleaf”:

I believe the user interface has to screen the complexity of the engine, reflected in the various spheres, and the range of data that could be processed by a recommendation tool, such as program metadata and consumer behavior.

It should "combine the different types of recommendations together and come out with a perfect mix", presenting a very simple proposal of "what's up/recommended tonight", learning to know the viewer better everyday ("the system recognizes me!") and enable him to refine settings if he wants to engage more.

I also see social curation as creating an opportunity for a second loop for recommendation, exposing the suggestion to the social network of the user, and starting viralization of the content service … so lots to explore and I certainly think it’s worth testing and iterating!

Ben: All the recommendation engine vendors already claim to be implementing social recommendation, but much of that is vaporware so I agree with you Nicolas that there is an exciting opportunity for experimentation. Social TV will probably change the TV landscape forever. However, I don’t yet know if it’s just another feature, albeit an important one, or a real paradigm changing disruption. Issues remaining include the fact that I simply don’t want to broadcast all of what I watch to my whole social network, so I’d say that two key challenges and success criteria will include a seamless integration, and a very powerful filtering mechanism.

“Who is in front of the TV?” has proven to be an obstacle that many recommendation solutions couldn’t satisfactorily overcome. Social TV has a great side effect: it brings personal second screens into the living room.

The 50 competing apps you mentioned at the beginning of our discussion Nicolas, are all in the early hype phase. But even if they never truly deliver on their fantastic promises of a new social TV paradigm, they will at least enable plain-vanilla recommendation to at last work fully i.e. personally.

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Google « don’t be evil » and Android-TV will be the biggest news of 2011

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Jamie Beach of IPTV News got me talking about Google and the TV back in February 2009. It always made sense that Google would somehow crack the TV Market but I said from the outset in May 2010, that Google TV wasn't the right way to start.

I recently blogged that Intel's withdrawal from the connected-TV space was good news for STB makers - I could have updated the post when Adobe subsequently announced that they would withdraw from TV altogether, but instead, this update comes to contradict my prediction that "Long live the STB".

The Connected TV jungle out there could for example lead to the absurdity of some content being available on Samsung TVs but not on LG, or the other way round. I admire the way some of these set-makers have boldly gone where no man has been before and built up complete ecosystems. Had I been in their shoes, I wouldn't have been able to do any better, Samsung's efforts are particularly impressive.

Q: So why the all the fuss now then?

A: That jungle might now get urbanized.

By announcing that Android Market Place was also a TV App Market Place during the OTT TV World Summit in London last week (see twitter feed here), Google has finally acknowledged that even they can't manage the complexity of merging the Web and the TV single-handedly. I would put all my bets on Android as an underlying OS technology being a long term success in the TV space. But Google TV as a UI and consumer application may not have such a bright future. It took several years to start getting Android right on Smartphones. Good user experience is harder to get right on a TV screen than on a mobile device. Also Google will not be following in Apple's footsteps with something to benchmark against. If Google can keep Android open and Larry Page keeps his "don't be evil" mantra going, this end of 2011 will be the pivotal moment when everything coalesces in our industry for the TV revolution to get into to full speed with breakthrough is in new services, new business models and new usage.

STB makers might still fit into this future vision even if the Connected TV finally takes off under Android. A smaller piece of a larger cake ain't that bad after all.

So in the end it's all about standardization. In this case it's one imposed by one player rather than a standards body. If this scenario plays out and Android becomes central to the future of TV, it will be interesting to see how other big guns react.

The set makers will have to join the bandwagon and give up their hopes of getting a slice of the service pie. Perhaps the more advanced like Samsung will salvage something from all those marketing dollars spent, at east for their image. But I still have some questions: what is the XBox going to become in this context? And how will Apple react?

Microsoft, the Evil empire of the 90s, doesn't have anything to lose in the TV space. From Redmond, Media Room, the companies flagship IPTV platform can't be much more significant than Apple TV is in Cupertino, some call these initiatives "hobbies". Apple has a strong influence on much of the OTT market through its HLS protocol widely used for Adaptive Bit Rate (ABR) streaming. With a "don't be Evil" mantra Apple would continue the move underway from HLS to the MPEG standardized enhancement called DASH. Somehow I doubt they will go through with the transformation, even if they were one of its instigators, but I'd be happy for the industry's sake, to be proven wrong.

PS: Keep an eye on the IPTV News site for some in depth analysis of Google / Android / TV coming soon, I'll be collaborating with Jamie there.

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IP&TV World Forum MENA report Part 2/2

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This second report form this year’s IP&TV World Forum in Dubai covers in detail the Selevision solution for OTT and operator branded IPTV services. There is also a description of Mariner Partners xVu product demonstration and Anevia’s adaptive bit rate solution.

Selevision
I visited Selevison’s booth, the largest on the floor except of course for Etisalat that had its own section. Selevision is a Saudi-based company with a complete TV solution for operators and also a B2C offering aimed at 15 Arab speaking countries. The core TV product has all the latest bells and whistles for an STB based solution but I didn’t see any multiscreen on the booth.

Bilal Abo Alul, the Bahrain project manager for Selevision, was my guide.
The main product on display that he showed me was a hybrid DVB-S / IP HD box with 2 tuners. The device is manufactured by Strong and has the Oregon media browser on board. Push and pull VoD are available and the PVR supports time-shifting with its 250GB HD.

An unusual feature is that the circular time buffer stored on the disk is 3 hours long instead of the usual 1 hour and more importantly, it isn’t reset each time the channel is changed. I’ve often cursed my live-TV rewind because it couldn’t do just that. I suppose the ultimate solution would then be - to somehow link this with a record and a catch-up feature. You could then zap all over the place looking for the best movie, once found, hit the start-over feature or store it in your library. I know some platforms do bits of this but it’ll be quite a while until the seamless user-experience I just described can be delivered, if ever content-owners allow it. Selevision pointed part of the way at least.

The box gives access to a content catalogue aggregated by a third party, Grey Juice Lab. The VoD store already has over 200 titles with 500 being the short-term target. The Technology is assembled in house with components developed in France by Vianeos and Hyperpanel.

Selevision has already sold 20k boxes in Saudi Arabia. The box comes by default with VoD and Free To Air channels, and users can also subscribe to Al Jazeera sports and Abu Dhabi media packages. Bilal told me that OSN the leading TV platform in the region should be coming soon to the box.

On the IP side, Catch-up services over 7 days are available for 10 channels. Currently this is on an all-or-nothing basis per channel which could prove problematic in the future as some stations agree for only parts of their programming to be made available in this way.

Other interesting features I was shown included RSS feeds and the unavoidable YouTube App. Note that for the latter, no censorship is required because the IP feed is local and therefore supposed to be censored itself. Surprisingly content can be put on an external hard disk. Basic media-centre features are also available to consume content from a USB stick.

Bilal also showed me the STB and service that they put together for the Bahrain telco Batelco based on an IP-only version of the same middleware. 160 live TV channels are available (3 FTA and the rest within different Pay-TV packages). Also on the Selevision booth was a customized version of the box for KAUST (University) on a Motorola platform. 10k users are deployed currently on this slightly older version.

Dubai Studio City

Dubai Studio City had a booth that was promoting the free Zone providing office space and other logistics and legal aid for companies wanting to come and do business in Dubai. In the same booth, Rufoof (which means ‘shelves’ in Arabic) was also showing its wares. They are a 10-person start-up claiming to be the first local platform to assist publishers on electronic distribution on the latest devices. They do the software development and Content Management system and if I understood correctly, they even act as an Electronic publishing house themselves.

Anevia

This French company that was here to talk about … [drum roll … wait for it] OK so you guessed: OTT & Multiscreen. I say talk about because they didn’t bring a demo, it was just PowerPoint. However their solution seemed interesting and you can tell that they have been thinking hard about the whole adaptive bit-rate issues for a long time. I’m actually a bit miffed that their CTO brought out a white paper on the subject just before the one I authored for Verimatrix and Harmonic came out last year.

[Warning technobabble coming ⇒] The architecture they presented was more resilient and scalable that most of what I’ve seen so far. The ABR multiscreen solution uses a circular buffer just before the chunking takes places and the Origin server gets its feed. That way Anevia can easily implement a scalable catch-up TV and NPVR or Time-shift feature in the network. The Edge servers in their complete solution are offered by default with 10 GB of storage so that up to 10k subs (assuming 1Mb streams) can be supported at each edge server. They also recommend putting their Balancer at the edge for load-balancing and edge-based failover.

The Anevia in-house monitoring solution uses data collected from the Origin server, the edge servers and the load-balancers, and also from optional probes that can emulate user behaviour to capture real Quality of Experience.
[⇐ All clear - end of technobabble warning]

Although so far Anevia has sold all the separate components of the complete OTT, multiscreen solution in various combinations, only one instance of the complete solution is being deployed. This showcase operator deployment will be announced soon.

Mariner Partners

This Canadian company was showing off the latest version of its xVu product. Mariner is a company born out of an operator with founders that understood that the traditional Telco QoS (Quality of Service) approach to TV would not cut it. QoE (Quality of Experience) is the mantra of many of the suppliers in this space, but Mariner brings an interesting touch. They approach the issue from the Customer Experience angle.

All the QoE vendors have something to offer to all Telco stakeholders, but Mariner’s approach is different in that their xVu product is also designed from the outset for the customer support teams as well as for the Network Operations Centre (NOC). The impetus here is first on preventing and fixing a bad customer experience more than running a smooth network. A typical feature that illustrates this approach is the ability to make sure the technician doesn't leave the customer premise before he receives the green light, so if there must be a truck-roll at least it has the best chance of fixing the problem.

The main constraint on the Mariner solution is that all the devices in the network must either use Microsoft Media room, Cisco’s VQE (Video Quality Experience), Minerva Middleware or be compliant with the latest TR-135 protocol. If none of these criteria are matched, a software agent must be embedded in the STB. I theory this is relatively trivial, but real world project have a tendency to veer away from theory. The demo shown in Dubai was impressive and seemed to make this constraint worth the effort. I was shown how operators can drill down from a global network view through all the layers of the topology to a specific customer STB that has an issue. One unique feature of this monitoring approach was the ability to identify on the silent errors: in IPTV architectures that include packet repair, customer quality may seem satisfactory, while the packet repair is actually burning the CPU faster and faster. The operator is able to fix such silent issues before customers complain.

Dune HD
Sometimes I just don’t get it. What did Dune HD hope to get out of the show? On their booth, this German manufacturer was showing Hybrid STBs and media players. They come from the retail sector and I think I understood that their products’ USP is that they can also be used stand-alone. Hmm, maybe they should then present at a CE show. Anyway their key customer for managed services is Kartinal TV in Germany.

Dune HD claims to develop only hardware and software. Their devices “don’t need” middleware. The low-level (i.e. non-HTML) aspect of the UI means it’s pretty nifty even on low-end chipset. As usual with this kind of setup, only one chipset manufacturer is supported; in this case it’s Sigma designs. The boxes run under Linux and are made in Taiwan.

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UAE incumbent goes OTT – IP&TV World Forum MENA report – Part 1/2 – Etisalat

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This year’s IP&TV World Forum in Dubai was another show that could easily have been called the OTT forum – which begs the question of whether it’s worth going to the show with that title: as all the TV related gigs have gone over the top. In Dubai this year, most of the presentations during the conference and almost all the booths were full of it.

To learn what was talked about at the conference, check the #IPTVWFMEA hash tag on twitter or follow me @nebul2. My highlight was Thierry Fautier’s enthusiastic presentation of MPEG-DASH and my “”OMG what’s that?” moment arrived just before the close when we had an evangelical presentation from JOY LUXE IPTV in a gospel style on the 10 stupidest things not to do with apps. I was so amazed I stayed till the end, but don’t remember a single thing that was said.

However, overall the conference was of a good quality with variety and much local issues addressed. As last year, the MEA version of the show brings in a small, but a very focussed and powerful crowd with quite a lot of decision makers up to CEO level. Together with the genuine 5-star location, that lends a feeling of importance to the event. Decisions seem to take a long time in the Middle East and I heard it quipped that that was why the big guns had to come several times.

The exhibition floor

This year, I only stopped by in booths I haven’t visited before, leaving out for another time the likes of Motorola, Bridge or NDS that I have written about before. This first installment only covers Etisalat. Selevision, Mariner Partners Anevia and some others will be covered in part two.

The Etisalat booth took-up about a quarter the complete show floor space and it also housed small demo pods for a dozen key suppliers making up both its IPTV and its OTT ecosystem. These include suppliers large and small like Harmonic (encoding), SoftAtHome (middleware), Phxx (OTT solution developer), Airties (device manufacturer), Consona (OSS/BSS), Alfalak (Integrator), Pace (STB), etc.

I asked Jamal Bnari, one of the key project stakeholders to give me the guided tour of the Etisalat OTT demos.

Jamal first joked with me about how little IPTV there was at the show despite its name. The vast Etisalat booth echoed his feeling just like the rest of the show floor, with OTT occupying most of the space and pure-play IPTV relegated to only a few small booths.

Jamal explained to me that Etisalat’s new OTT services were initially planned as new commercial services to run alongside the existing IPTV service. The OnDemand service available on the web is actually the IPTV VOD library made available outside of the traditional IPTV suite (Live TV, Catch-up TV, etc.). The intent is to allow non-IPTV Etisalat subscribers to consume high-quality VOD content. Since this is still a managed network service (the service comes from the ISP), these customers are provisioned for IPTV but not allowed access to the other services in the IPTV except for VOD of course. This approach overcomes the usual QOS issue with OTT.

For Jamal, the business benefit is this – “OTT either adds real value (ARPU) to existing TV subs or perceived value (stickiness)”. It also enables Etisalat to upsell heavy broadband users towards the complete TV story including the core IPTV solution. There’s a parallel here with big DTH platforms that use VoD primarily as a recruitment tool with extra ARPU providing a nice secondary benefit.

The OTT eLife service called OnWeb is already commercially deployed in the UAE and available to subscribers of all ISPs. Of course, there’s no guaranteed QOS here.

We then whizzed through all the eLife OTT demos (eLife is the brand used for all new services delivered over fibre). Jamal was adamant that Etisalat is going to be selling services NOT devices with this new approach.

The goal is to have the same user Interface on all devices (simplified but not changed on smaller screens). We discussed whether a same navigation paradigm can actually work for devices as different as a smartphone and a 47” HD screen with a remote control. My feeling was that it’s more about capturing a similar user experience than providing an identical interface.

For all OTT services, customers must setup an account with a few required parameters. The same credentials and payment options are used for all devices. The account is then hosted in the cloud. For now one user equates to one account and multiple devices, which works fine for individual devices. But for family TVs some enhancements will be needed.

The demo of eLife OnWeb was being shown on several STBs, importantly, none with the Etisalat brand. Third parties, who choose to include eLife OnWeb with their STB services, provide the devices. On display at the show there was a Humax branded box, an Abu Dhabi media device (Broadcom, Linux), a Kaon branded Android box, a pure IP box from Humax, an AirTies box and an LG SmartBox/Upgrader to make dumb TVs smart (exclusive to Etisalat and not available in the retail markets in the UAE). If nothing else, that impressive line-up shows that integrating Etisalt’s OTT services can’t be all that difficult.

When you fire-up the service, you are presented with a Video Dashboard promoting: Featured, Most-popular, Most-recent and My-favourites.
The TVOD menu is sub-categorized with: Featured, Latest, Popular, Browse (alphabetical), Arabic, Genres (leading to a sub-menu of a whopping 13 genres) and a menu item labelled “Content-Provider”, which I’m guessing will confuse many a user. The Movies menu has the same basic layout as the TVoD one.

The final elements available through the user interface are an unclear concept of “Channels”, an “other videos” category and a confusing second “Movie” section separate from the main movies menu, begging the question of where I should look for movies. The final menu structure contains “Premium” packages and Pay-Per-View, which made me completely lose track of what to look for where.

So after getting off to a good start the demo’s menu structure left me a bit confused. On the upside, the Phxx people on the booth (Phxx are the software developers) said that the menu structure is easy to simplify. Also they told me that menus are created dynamically so if, say a film category contains no assets, the associated menu item will not be displayed. Maybe in the future the EPG/UI could become even more intelligent and merge genres - like Action & Adventure when the total in both genres was of user-friendly size.

The breadth of content and service ambition of Etisalat is huge. Restraining the scope will provide one easy key to simplification of user experience. As services start to rollout with real content for real users, I trust things will get simpler on their own, focussing on where real demand meets Etisalat’s ability to satisfy it with content.

After looking at all the OTT STBs, Jamal took me over to their range of tablet devices. Samsung Galaxy tabs were on display in 10” & 8” sizes with an almost pocketable 6” device from Huawei. All these tabs were of course running Android. The live demos used 3G for video streaming because the exhibition area was over-saturated with Wi-Fi traffic from most of the booths. The streaming worked impressively over 3G using both progressive download (PDL) and adaptive bitrate (ABR). But the 6” Huawei screen illustrated the limits of the one-size fits all approach to user interfaces. I didn’t have a magnifying glass with me so I couldn’t read any of the smaller text.

The iPad suffered the feared “demo-effect” crashing a few times before we could get under way. Because of iTunes licencing issues, the interface under iOS is different with a system of “buckets”. This content-provider-centric approach to the UI is extremely simple with a list of 12 content provides per page and three pages at launch. Categorization is also available with genres within each “bucket”.

The Connected TV demo showed a UI similar to the iOS one and used a 2-level menu structure. Jamal assured me that an upgrade is in the works to make this identical to the tablet and STB versions. Etisalat provide an LG Smartbox to upgrade non-connected TVs so they too can be smart.

The Web portal provides the same user experience as the Connected TV. This approach only makes sense for geeks that hook their PC up to their TV. Normal human beings lean forward while using a PC or Mac, and lean back in front of the TV, which requires a different paradigm. Jamal reassured me that the web portal will be replaced with a 'busier' version similar to today’s typical video aggregation site.

The smartphone demo was given on an LG Android device. The UI I saw was simplified to the extent that it contradicted the single UI mantra that Etisalat is trying to implement. But the Phxx guys told this part was still very much “work in progress”, so perhaps I’ll have to come back in a few months and look again.

Jamal told me that some devices are in the shops already and that the whole line-up of everything I saw should be commercially available by the end of the first quarter 2012. By then more devices like Xbox, Roku or Boxee will be announced.

Etisalat’s OTT initiative can only inspire awe and admiration for its breadth and depth of ambition. If they succeed, they will reinforce their service provider nature as the network gets commoditized. The confusion I saw in the UI demonstrates the need to make the strategy completely clear to implement something something a la Apple. The ecosystem they put together is made up of some of the most reputable and innovative suppliers in the market. As there are about nine of them, I can not help thinking of the saying that nine midwifes cannot deliver your baby in one month, However, I look forward to meeting this child as soon as mother and baby are ready.